Category Archives: Design

Real Life Applications of Cognitive Linguistics

Shopping's Goat...

Image by ImAges ImprObables via Flickr

I have said it before and I will say it again: ANYTHING that requires thought benefits from a cognitive linguistic perspective.

We use language to help in making sense of the world, this goes for broad and general topics as well as specific expert domains; language is the medium of meaning, wherever that meaning occurs.

The idea I use in my professional life as an organizational culture planner is to use cognitive science to make sense out of the systems of thought expressed in the routine tasks of the organization and to see how they are described through culture in the form of business practices and personnel behaviors.  If I can see how thought and culture relate via language structures (i.e., conceptual metaphors, conceptual blends, force-dynamics, attention, figure-ground relations, et cetera), then I can help grow organizational culture from an informed perspective.

In BUSINESS:

If you take the communication produced in an average business meeting, break it up into sections that identify the underlying conceptual metaphors, see who communicates what message, and trace the outcomes of the meeting, you can start to get a feel for what drives the organization.

In DESIGN:

Because design is an artifact of human creativity, it reflects the processes of perception.  Pick up any art criticism, architecture and landscape writing, or pulp design magazine, and you will see a range of conceptual structures at play in the terms of the movement of a visual scene, the oscillation of figure and ground (which in many cases roughly correlate to grammatical subject and object), the directing of attention, and the general semiotic structure of the actual design or the commentary; each aspect of the design reflects conception and perception.

In TECHNOLOGY:

Since technology is used in every aspect of life, we can start to see how it becomes a part of culture and cognition; in fact, technology in many respects helps us to distribute our cognitive load across a piece of technology. Pieces of technology are like material anchors that helps us escape from merely thinking with our minds and instead enable us to think with our environment.  This is a matter of conceptual blending, and it plays out in the decisions we make using thought and language, since technology is a tool that helps us learn, decide, and act on collected knowledge.  This is as relevant for super-computers as it is for using a wooden ruler; technology of all forms enables us to actually have something to say about the sensed environment.

In LIFE WITH PEOPLE:

When people want to relate to each other, they use language and other models of symbolization to communicate.  One of the most frustrating and most interesting aspects of communication situations is knowing whether communication is actually happening, or if it is in fact failing.  A lot of this depends on negotiating the common ground to see what each party shares.  Since the language we use for communicating relies so heavily on metaphors, it is often interesting to look at which metaphors people use to communicate, and whether or not those metaphors are understood by the other conversation partners. This holds true for relationship counseling, for customer service relations, and for friendships.  Any time people get together, they use meaningful structures to communicate, and cognitive science offers a suite of tools to analyze that communication.

The idea I use in my work is to exploit the nuances in language and behavior to gain insight into what problems the organization is facing.  I use a three-pronged approach to collect, analyze, and present that data.  I then help the organization to see how to use the results in a meaningful way to produce actionable solutions.  What this does for me is invaluable; I get to have a good time working on different problems, and I get to see how different people work together to help me find solutions that work for them.

I welcome opportunities to participate in translating ideas into cultural practices and love to engage in productive collaboration with people who are open and curious.

Let me know if you want to talk. DM me: @SportLinguist, or leave a comment on the contact page.

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Maple Keys remind me of a Taxonomy chart

Silver Maple. Seeds.

Image via Wikipedia

I was thinking about maple keys recently.

The maple key is an interesting schema of a taxonomy; the kernel is like a category node – the top-level domain.  Each vein in the wing of the seed branching away from the node is a trace of the path along which the line of membership in the category emerges as an [instance] of a membership [type].

On a slightly more abstract note, the veins also forecast a resemblance of the future roots and branches of the eventual tree, and in a way alluding to the further growth of category membership as each tree root eventually supports the life of the tree so that each tree branch can ultimately produce more seeds so that it might perpetuate, exponentially, the life of this tree of knowledge.

 

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Perpetual Epicentral Density Sphere

Dandelion seeds (achenes) can be carried long ...

Image via Wikipedia

The Perpetual Epicentral Density Sphere is a unpublished model of cognition that I began developing in the late ninety’s and early years of 2000 as a result of my training in linguistics and anthropology.  I worked on it before I knew what Cognitive Linguistics actually was and, in fact, it was part of my conversion to CogLing.  With a nod to remix culture and assemblage theory, this model tried to blend together several validated models of discourse and culture in a super feeble attempt to bridge the epistemological gulf between realism and relativism and explain the complete communication picture in a systematic and procedurally elegant way (read: quasi-arbitrary).  This was the early days of my interest in systems theory, but I was really naive about the complexity of complexity.  Basically, the more that I worked on the model the more I came to see that Cognitive Linguistics already had working solutions to a lot of the questions I was addressing.  In fact, when I read back through my notes now, I see that it is actually a model of attention and dynamic construal.  I won’t tell you anything more about the mechanics right now, but I expect that one day I will pull it back off the shelf and show it to the world; in the mean time, here is an analogy from my original manuscript (part of which is in this book) for you to chew on:

“Pick the white puff of seeds on a dandelion clock, pick the stem and hold it in your hand, and meticulously and decidedly, remove every single floating seed, one-by-one until there is only one remaining.  This is what the first thought does when it moves to the second thought.  You have deselected every seed, ignored them all but one, the one you highlighted, the one you lit up – the one you selected.  This, the lone seed on the stem, a sphere at the base, the rod line of the seed body, and the end of the seed a circle of tiny white hairs that extend radially from the stem in many many directions, this seed is a snapshot. You are holding in your hand the most natural visible representation of how your thoughts live and travel.  Now put that last seed up to your mouth and do the wind’s job and send that seed floating.  Where it lands it either develops or dies, just like your thought.”

“If you can take a line of thought and follow it to every dead-end, out every open door and window, to every destination – and catch it resting – you will see simply and plain how lawless and unruly even simple thoughts are in their brief lives.”

You can view images from my portfolio that were inspired through this process at: RyanDewey.org

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How Inception Helps Me Edit Papers

Inception: Alternative Poster

When I am writing a paper that has a page limit I use the first draft to make sure that I have a complete thought, I do not worry about exceeding the page limit.

For the first round of editing I read through the entire paper once. I then reread the paper section by section.

I open a new document for sections which I want to edit and conduct all of my editing in the new window so that I can preserve the original thought while I carve up its copy.

During that new window editing, I will then take paragraphs from the section and open new windows for each of them before using the cut copy paste “kick” to move it back through the layers of the document.

When I make it back to the original layer, what I am left with is a concise, coherent, and consistent paper. In a way, for each paragraph I have gone three layers deep to plant my idea.

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How I became a Linguist: Characteristics of Intelligent Behavior

Systems thinking about the society

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Sometime in the early nineties my mother gave me a list of Arthur Costa’s twelve characteristics of intelligent behavior.  This list actually had a lot of influence in my life as I stumbled upon the trajectory toward anthropology and linguistics.  It taught me that I could actually organize observations and thoughts and cause them to not only make sense out of reality, but to blend the sense-making process with the process of describing reality.

I wanted to summarize Costa’s 1988 list here and to provide a link to a full article by Costa that explains the rationale behind each of the list items.

  1. Persistence, persevering when the solution to a problem is not immediately apparent
  2. Decreasing Impulsivity
  3. Listening to Others – with Empathy and Understanding
  4. Flexibility in Thinking
  5. Metacognition: Awareness of Our Own Thinking
  6. Checking for Accuracy and Precision
  7. Questioning and Problem Posing
  8. Drawing on Past Knowledge and Applying it to New Situations
  9. Precision of Language and Thought
  10. Using All the Senses
  11. Ingenuity, Originality, Insightfulness: Creativity
  12. Wonderment, inquisitiveness, curiosity, and the enjoyment of problem solving – a sense of efficacy as a thinker [Costa: 1988]

What strikes me as important in this list, is the correlation to the task of conducting both anthropological and linguistic fieldwork.  Wherever one is a stranger this list equips with the basic attitude necessary to learn to fit it, or at least to be welcomed in to a community.

This list is also manifest in anyone doing any kind of systems science.  All twelve of these skills make it possible for you to collect data, analyze it, and turn it into some kind of presentable report that describes the system.  This three activity cycle: collect, analyze, present is what I feel is at the core of being any kind of productively observational person.

Since this original list was published in the 80’s, Costa has revised it under the label “Habits of Mind” and expanded it to include 16 habits.  Since this revised list was not a part of my path to linguistics I chose instead to list the original.  However, the revised list is great and can be found here.

Bibliography:

Costa, Arthur, L. (1988). Teaching for Intelligence: recognizing and encouraging skillful thinking and behavior. (p.22) in Transforming Education (IC #8), Context Institute. Stable URL: http://www.context.org/ICLIB/IC18/Costa.htm

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On Failure & Resilience in Optimization of Human Systems, Ecological Systems, and Networked Systems of Systems

I was recently watching Eleanor Saitta’s talk called “Your Infrastructure Will Kill You“.  Part of her talk outlined how optimization equals fragility (more or less).  That to the degree that something is cleaner, more elegant, or more efficient, it is fragile, and a break in the system can be potentially catastrophic.

In thinking about her comments I thought of a few examples where I have observed optimization creating a state of fragility, here are a few of my thoughts:

  • This has interesting considerations for general principles of design, specifically the form/function aspect of design. Probably the point at which form begins to extend beyond the needs of function the focus on form becomes gratuitous and potentially even hazardous (depending on the type of system).  Ironically, optimization in this case is not absolute optimization, but only optimization considering a specific set of requirements: when things are running smoothly then the system is optimized.
  • Another place for failure is when relationships are optimized; when the dispersal of information through a system relies on optimized relationships it only takes the breaking of one of the nodes in a network to create a chain reaction of subsequent nodes being uninformed.We think about how a well-connected network effectively distributes information, specifically in recent thought this informed an analysis of William Dawes vs. Paul Revere – showing how Revere’s relationship of network brokers enabled him to broadcast more extensively than Dawes’ impoverished closed network.  This is good thinking, except that it misses the point of threat: Revere was a weak link in that optimized chain of information; had he been eliminated his message would have been eliminated.  Revere and his network, although connected and optimized, were fragile.
  • In generative linguistics there is an optimization of the lexicon. Economy in space is valued above economy in processing; if this is opaque to you, I mean that generative linguistics tries to minimize the amount of information that it stores as unique units.  It is called “generative” because it generates complex utterances from values stored in the lexicon through recursion, instead of storing those values as wholes.  But there is a weakness; in optimizing the lexicon the generative power of the spell-out rules of Universal Grammar are fragile when it comes to dealing with actual language usage (which is the test of a linguistic theory, is it not?), and the rules fail to account for some foundational constructions of language (like idioms for example).

Ok, so there are lots of places where optimization leads to failure, but what are some ways in which optimization leads to resilience?  What are some solutions to these problems?

Redundancy is a great solution, but it is bulky.

  • When function is optimized it allows you to work backwards in the process of making things have better forms. This is actually how a lot of design progresses.  Think about how every piece of electronic technology that we have today had a larger predecessor.  Think about those clunky mobile phones from the eighties with the handset, base and cord in a leather bag, now look at the mobile phone you carry in your pocket.  Functionality was concept proven in the clunky design, and the form was optimized to enhance the function.
  • It seems to me that the optimization weakness in the Revere incident was that Revere was the weak link.  Instead of depending on the optimization of Revere’s relationships, perhaps the message itself needed optimization. One possible way to optimize the information load of a message is to abstract it (as was done with the signal of the hanging lanterns to indicate the route of attack), and another way is to reduce dependence upon a single messenger exploiting a network (In 1775 the sexton who hung the lanterns was a single messenger, Revere was a single messenger, et cetera).  Flooding a network with messengers bearing an abstracted signal would have been less fragile (put aside for the moment the need for secrecy in the 1775 incident).  In situations where secrecy is not vital, consider how this kind of network flooding would communicate the coherence of the message; when you hear the same thing from five people you at least start giving some credence to the constancy of the message.  In such cases what may have been unknown or even background information becomes salient and foregrounded through repeated exposure. Also, consider other types of signals that can be exploited to prompt a response of crowd mobilization, noises work particularly well.  Sirens and loud noises alert and orient people’s attentional systems toward the source of the signal, and that source becomes figural in the contextual noise of that signal.
  • Optimization can lead to resilience in online processing, like in a maximized lexicon that places the task of optimization on the processing skills required in the selection and extraction of form-meaning elements from the inventory.  Cognitive approaches to the lexicon seek to preserve economy in processing; instead of having a minimal lexicon with lots of processing rules, the cognitive approach has an ordered inventory of form-meaning pairings (including monomorphemic elements, constructions, and phrases that are learned whole), with an optimized processing system of constraints, schemas, and other elements of cognitive processing (see this week’s post on emergentist vs. universalist view for understanding the contrast in general cognitive processing vs. modular mind).
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An Emergentist vs. Universalist view of Language and Cognition

Distributed cognition

Image by Lisa Brewster via Flickr

I wanted to present a list that outlines some of the main differences in thought about language between Emergentist and Universalist perspectives.  This is important I think because it shows how only certain kinds of programmers and mathematicians can work successfully within a Cognitive framework.

Consider these characteristics of an Emergentist (Cognitive) view:

  1. Singular Mind (General Cognitive Abilities)
  2. Distributed Cognition
  3. Neo-Empiricist
  4. The Complex System IS the primitive
  5. Prototypes
  6. Online and Dynamic Processing
  7. Usage Based View of Language
  8. Falsifiable
  9. The Appropriate Level of Granularity is the Form-Meaning Pair (i.e., constructions)

Now, compare that list with this Universalist (usually Generative) view on the same issues:

  1. Modular Mind
  2. Localization in Neuroscience
  3. Innate
  4. Atomistic, Reduce!
  5. Feature based categories & Atomistic Set Theory
  6. Stable Structures and “Switches” that enable cognition
  7. Competence Based View of Language
  8. Language is the de facto expected product of the mind
  9. Reductionism refines phenomena out of existence

Can some middle perspective be taken that combines both extremes?  What are your thoughts?

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Stone Soup, Bouillon Cubes, and Innovation

In my childhood I think it was the fable about Stone Soup that made me start to think about innovation.  As I learned to cook and came further into the world of soup-lore I realized that good soups rely on a reduction of some sort, some kind of richly delicious liquid broth.  In the food world reducing things to something rich and dense is worthy of gustatorial praise.  A brief tour of cookery terms reveal that we have many aspirations to reductions (I am thinking about words like reduction, concentration, syrup, et cetera) and our food science inventions reveal something similar: the bouillon cube.  I think beyond a soup stock, the bouillon cube is the pinnacle achievement of reduction.  It is an abstraction of flavor from the specificity of the ingredients.  But anyway, getting to the point, I don’t like to use bouillon cubes; instead, I make my own soup stocks from scratch in much the same manner as the man who first made stone soup.

For a while now I have been finding myself throwing my vegetable scraps in the freezer so that I can use them to make soup stocks from scratch.  I have recently started cycling through the process on a weekly basis.  Take a look at this week’s table-scraps: Continue reading

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Sample Sentences Using Spradley’s Nine Semantic Relations from The Ethnographic Interview

Cover of "The Ethnographic Interview"

Cover of The Ethnographic Interview

I love James Spradley’s work on ethnographic interviews, componential analysis, taxonomic analysis, and participant observation, but Spradley’s work on semantic analysis has been the most thought-provoking for me theoretically.  Here I list out his nine semantic relationships and give some sample descriptive sentences to show you how the semantic relation describes the two elements in the relationship.  I have to say, however, that none of these sentences are very natural in a natural language kind of way.  In fact, the one concern that I have with Spradley’s view of semantics (from my usage-based cognitive view of language) is that it does not adequately lend itself to a straightforward modeling of the semantics of a natural language sentence.  Instead, if you want to use this for natural language, it has to be on a propositional level.

These semantics are best for modeling culture and the dynamics of a culture.  After all, they were drawn up in a methodology for ethnography.  In the sentences I present below you will find that they have a rigid and non-human sound to them; in fact, I think (and this is my opinion), that if you want to use Spradley’s semantics for anything other than modeling culture, that they are best used in formal system modeling, such as an expert system. Continue reading

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Reflexivity and Recursion in Soulwax’s “Part of the Weekend Never Dies”

Cover of "Nite Versions"

Cover of Nite Versions

Since I am posting a lot about Soulwax this month, I thought I should include this clarifying snippet about the differences between the various acts which the Dewaele brothers lead.  In “Part of the Weekend Never Dies” Stephen explains these acts to a Mexican female presenter who is interviewing him about the show:

[00:03:50] Presenter: “First of all, what’s the, can you tell the audience like what’s the difference between 2ManyDJs, Soulwax, or Radio Soulwax?” Continue reading

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What does Soulwax’s website, DJing, & Construction Grammar have in common?

Soulwax’s website extends an invitation for viewers to participate in DJing as they explore the website.  From my first exposure this has been an amazing experience.  The intuitive guided navigation doubles as a loading of the clips so that your browser cache holds the clip for later manipulation in the mixing.  If you patiently experience each of the clips instead of navigating away from the site, you will get the chance to mix the video loops and beats by clicking your mouse. Continue reading

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Why I Believe in Cut & Paste as a Design Strategy

Scissors

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Cut & Paste is not just a keyboard function.  In fact, R.G. Collingwood coined the term in the mid 1940’s in his book The Idea of History, but being a more formal speaker of a more formal ancestor of colloquial English he called it the “scissors and paste” method and was critical of it as a tool in historical method (33, Collingwood: 1946).

Nonetheless he did use the term and since then it has come to be used rather frequently as a tool in questionable secondary research, or as a way to validate and situate a claim in a historical context.  I think Collingwood’s problem with scissors and paste was that it was just a patchwork manipulation of existing work by people who were not historical eyewitnesses, and therefore outside of the bounds of science.  In essence, what was cut out and pasted lacked appropriate context and proper lineage, in fact, that has become a problem: it is called plagiarism. Continue reading

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Guest Post: The Digital Polis – Nicholas Carson Miller

I invited Nicholas Carson Miller to guest post on the shape of a particular internet culture…I hope you enjoy his work -SportLinguist

I. The New Prehistory

We can’t go ask ancient peoples what was going on when they decided to get together and start building cities. Frustratingly, none of the folks involved in the development of prehistoric communities are still around to ask and weren’t kind enough to leave detailed ethnographic and historical accounts of their experiences. Shame on them. We can, however, connect to the internet and observe the development of a new kind of community.

Early humans, tiring of wandering and hunting alone, began living around one another, trying their hands at farming, trading necessities and surpluses, and finding increasingly productive and complex ways to protect and govern the communities that developed. Early internet users logged on alone, visiting web pages and sending limited communications—but then a need for specialized communal activities lead to email lists, chat rooms, social networks, and, most interestingly, forums.

These internet communities, especially certain infamous and influential forums such as 4chan, Gaia Online, and Something Awful, are beginning to exhibit fascinating cultural trends that are to me reminiscent of early city-states. The development of the culture of these communities should be taken as a possible reflection of the development of real-world communities and is conveniently occurring right before our eyes at a highly accelerated rate. Continue reading

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Doing Strategic Planning #1: Vision & Mission Statements

Post-It

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One of the services that I provide is to help small organizations and groups do strategic planning.  My approach is to shepherd the group through the process and get them thinking about how the different elements of a strategic plan actually work together to drive decision-making policy.  I don’t like to get caught up in mechanistic template driven planning, but really try to understand (with ethnographic insight) the soul of the organization and let the strategy emerge through a process of self-identification.  If you know anything about my research or my art, narrative is a key element in my beliefs about identity.  I like to bring that into the planning process.

All that to say, this morning I was helping a committee define a 5 year strategic plan that will account for a variety of goals and investments.  After I walked away from the first meeting I thought that this might be an appropriate thing to blog about since I feel that it relates to just about any organization whether it is individual as enterprise, research programs, community development organizations, et cetera.  In fact, it possibly even relates to the ways in which we manage ad hoc committees. Continue reading

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CONTAINER Is an Ontological Metaphor

Ontological Metaphors are metaphors that give shape to abstract concepts and even contribute to the structure of Primary Metaphors.  CONTAINER is one of those metaphors. Continue reading

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Think Like a Bacterium: OSMOS, Naïve Quorum Sensing, & the iPad

I was recently sucked into playing OSMOS on my iPad.  I never play video games (usually I am too busy: wife, art, school, work) but I did happen to spend four hours straight playing this game over winter break.  This game synthesizes math, physics, biology, conceptualization and human enhancement.   Continue reading

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