Tag Archives: Etiquette

Making eye contact as one form of coordination between store clerks and shoppers

Yesterday (a busy Saturday at 4pm) I went to a clothing store with my wife. While I was shopping I was almost run into by 4 employees who I felt were not looking where they were going. Two other employees were standing with clothing racks such that they blocked the entire aisle (these were main aisles too) and I had to weave my way through a maze of aisles to effectively navigate around the workers.

This struck me as odd.

Before I go any further, let me say that I have participated in other cultures where eye contact is dispreferred and this is not one of those situations.

I mentioned to my wife that no one was looking up to see where they were going and that no one had made eye contact with me. She said “maybe they have other ways of seeing where they are going.” I responded that I was not talking about whether or not they were able to sense obstacles in their paths, but it was more a matter of coordination.

I don’t meant coordination in terms of a person’s ability to balance or juggle or chew gum and walk; I meant coordination in terms of the social performance of a joint activity, in this case, negotiating aisle-etiquette between two people (let alone the fact that this incident was between store workers and a store customer). This is a matter of whether or not two people are able to jointly indicate to each other that they are aware of the presence of the other person so that mutually informed decisions about walking and passing can be established. As it stands, even if those employees sensed my presence their posture, lack of eye-contact, and aloof busyness prohibited them from confirming to me (and probably other shoppers) that they were not about to run me over.

Had they taken the brief 500 or so milliseconds to make eye contact with me, we both could have coordinated our actions any neither of us would have had to sacrifice energy to avoid the other.

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